Australian Beverages Council CEO Geoff Parker today urged the public to
disregard calls by two researchers from the University of Notre Dame’s School of
Law to ban or restrict the sale of energy drinks to children.
“When it comes to energy drinks, Australia has some of the toughest regulations
in the world,” Mr. Parker said.
“Energy drink manufacturers in Australia do not market to children; sell energy
drinks in schools; or promote activities that encourage excessive consumption.
“Government data shows that just 3.8% of the average 14-16 year old’s total
caffeine intake comes from energy drinks—an amount dwarfed by coffee (32%),
significantly lower than tea (16.9%), and still less than flavoured milk (5.2%) and
“If these two researchers were serious about concerns over children and caffeine,
they’d be calling for tighter regulations on the sale of coffee and tea rather than
“The Beverages Council is also disappointed that these researchers have used the
publication of their work as a platform in the media to propagate the debunked
myth that alcohol consumption and caffeine has an adverse health effect.
“These types of unsolicited claims may find credence in a post-truth world, but
they have no place in science or fact.”.
MEDIA CONTACT: William Roberts – 0431 318 893