18 July 2014

Media Statement

Beverages Council responds to ANU study into alcohol and energy drinks 

The Australian Beverages Council, representing the nation’s manufacturers and distributors of energy drinks, has today rejected the findings of a recent report that claims the mixing of alcohol with energy drinks leads to consumers drinking more.

“The assertion that mixing energy drinks with alcohol contributes to people drinking more is at odds to the totality of evidence coming from international authorities and academic institutions” said the Council’s CEO, Mr Geoff Parker.

“A recent study of over 6,000 Dutch university students comparing those that consumed alcohol mixed with energy drinks versus those that drank alcohol alone, provides scientific evidence that mixing energy drinks with alcohol does not increase overall alcohol consumption and/or alcohol-related consequences.  Furthermore, a 2013 survey of over 1,200 Australians aged between 18-34 revealed that only 10% of people drink energy drinks on a night out and not all of them mix energy drinks with alcohol.  A further paper co-authored by researchers from the Utrecht University in The Netherlands and Swinburne University in Melbourne found no relevant differences in motives for mixing alcohol and energy drinks or other non-alcoholic beverages.

“This evidence, compared to the study by the ANU that involved just 75 people and relied on self-reporting to a questionnaire, clearly shows that the bank of credible evidence points to no increased consumption by people who choose to mix energy drinks and alcohol.

“The non-alcoholic beverages industry promotes responsible consumption of any of its products when they are mixed with alcohol.  People using common sense can safely consume an alcoholic drink mixed with energy drinks, like any other of the popular mixers” Mr Parker concluded.

ENERGY DRINK FACTS

  • Food Standard 2.6.4 (Formulated Caffeinated Beverages) of the Australian and New Zealand Food Standard Code is the regulatory standard that governs the content and mandatory advisory statements for energy drinks.
  • Food Standard 2.6.4 limits the amount of caffeine in a 250mL energy drink to 80 mg – the equivalent of a cup of coffee.

Media contact:

Geoff Parker

Chief Executive Officer

Australian Beverages Council

Mobile:  0407 646 195

The Australian Beverages Council is the peak industry voice representing the interests of the manufacturers, distributors and importers of non-alcoholic beverages.  Its members, include many small and medium sized businesses across all parts of the country.  The range of beverages, produced by members includes carbonated diet and regular soft drinks, sports and isotonic drinks, bottled and packaged waters, fruit juice drinks, cordials and iced teas.

 

 

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