Media Release

17 October 2014

Beverages Council responds to University of California research linking soft drinks to biological ageing

The Australian Beverages Council, representing the local soft drinks industry, has responded to research released today from the University of California at San Francisco, which links the consumption of soft drinks to biological ageing.

“Consumption of any food or beverage is not a sole contributor to the ageing process – there are a number of factors that need to be considered such as health, diet and lifestyle.”

“The key to a balanced lifestyle is moderation. Soft drinks, as with all food and beverages, have a place in an active, healthy lifestyle that includes a sensible, balanced diet and regular physical activity”, says CEO, Geoff Parker.

“The fact that three of the top four biggest selling soft drinks in Australia are now low or no kilojoule shows that companies are responding to shifting consumer demands. Research confirms that Australians have embraced the extra choice now on offer and are opting for less kilojoules when it comes to the beverages they consume.”

“The soft drink category has undergone a fundamental shift in the past 15 years and now nearly one in two drinks consumed are non-sugar varieties, compared to 30 per cent in 1997.”

“Moreover, sugar contribution from carbonated soft drinks has dropped by around a quarter (26%) per person as consumers switch from sugar-sweetened to non-sugar sweetened soft drink,” concludes Parker.

For more information contact:

Geoff Parker, Chief Executive Officer, Australian Beverages Council, M: 0407 646 195

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141017 Response to University of California study linking consumption of soft drinks and biological ageing APPROVED

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