10 October 2013
Beverages industry: let thirst be your guide
The Australian Beverages Council, representing 95% of the non-alcoholic beverages industry, has recommended people meet their hydration needs during the hot weather from whatever source and to let thirst be their guide as to when to drink fluids.
“As various parts of the country suffer under extreme heat, which at times can result in devastating consequences, people need to keep up the fluids from whatever source possible. An individual’s own thirst is their best guide – when people get thirsty they need to have a drink” said the Council’s CEO, Mr Geoff Parker.
“All beverages are a source of water and therefore all beverages hydrate. Sparkling non-alcoholic beverages, both regular and low or no kilojoule varieties are made predominantly of water (85-99%), making them appropriate choices to meet hydration needs. Advice to limit intake of sugary drinks or those containing caffeine during high temperatures is without foundation. If people are thirsty they need to drink what’s available. This is especially so in hot weather.
“For the very young, water or milk is the best option. Most Australians however can consume a range of non-alcoholic beverages to meet their hydration needs that form part of balanced diet. This includes soft drinks, juices and both flavoured and plain waters.
“The industry is committed to providing a variety of great tasting products for every lifestyle and hydration occasion. If people are thirsty they can rely on any non-alcoholic beverage to hydrate. The recommendation from the industry is – let thirst be your guide” Mr Parker concluded.
Geoff Parker – Chief Executive Officer, Australian Beverages Council
+61 (0)407 646 195
The Australian Beverages Council is the peak body for the $7 billion non-alcoholic beverages industry.