Media Release

29 May 2015

Industry slams confusing ACA piece on juice

Fruit Juice Australia (FJA), a division of the Australian Beverages Council, representing 90% of the juice industry’s volume, has today slammed a recent piece by A Current Affair that only confused viewers by comparing different juice products and suggesting brands are flouting labelling laws.

“The piece confused viewers by comparing completely different products – 100% fruit juice and fruit drinks. Buyers of these two products know the difference, and the piece was an insult to the primary grocery buyer – mums, who get that taste and price are the main factors in the purchasing decision” said the Council’s CEO, Mr Geoff Parker.

“The piece also suggested that brands are flouting the labelling laws, which is simply false and refuted by FJA. All FJA members comply with the existing labelling regulations under both the ACCC and the Food Standards Code. If there are labels which are deliberately misleading consumers then FJA would encourage the ACCC or local food regulators to take action. FJA will not defend the indefensible” said the Council’s CEO, Mr Geoff Parker.

“Unfortunately ACA once again ignored the long list of positives of drinking juice which are clear and supported by the evidence base. The Australian Dietary Guidelines for example state that a small glass of 100% juice is equal to a fruit serve. Nearly 50% of all kids don’t meet their daily serves of fruit and including the occasional small glass can help with getting one serve taken care of. The science also supports that people who consume juice have a better diet quality than people who don’t consume juice which includes higher levels of Vitamin C, potassium, folate and magnesium, as well as fibre.

”ACA also forgot to mention that the juice industry in Australia buys approximately one billion oranges each year (more than both retailers combined) from almost 350 farmers and juice processors employ nearly 3,500 Australians, many in rural and regional centres, and invest millions of dollars in research and development into the local economy. It seems a real shame and lost opportunity that the ACA piece chose to overlook these facts” said Mr Parker.

Media contact:

Geoff Parker – Chief Executive Officer, Australian Beverages Council, Mobile +61 (0) 407 646 195

Fruit Juice Australia, as a division of the Australian Beverages Council, is the juice industry’s voice representing 90% of the category’s production volume through membership.

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