100% Fruit Juice
Through the dedicated juice division, Fruit juice Australia (FJA), the Australian Beverages Council supports the role of fruit juice consumed in moderation within a balanced diet and a physically active lifestyle. The recent circulation of materials creating a link between juice and obesity needs to be addressed with sound science and credible backing. Of course, overconsumption of any food or beverage can contribute to negative health effects such as weight gain. However, it is very easy as a consumer to utilize the benefits of juice as a part of a sensible diet. 100% fruit juices are a strong source of essential vitamins that are important for overall health and wellbeing. They also provide carbohydrates, natural sugars, foliate, potassium, and antioxidants all in a wide range of great tasting flavours.
Fruit juice is often criticized because of the sugar content of the products. Like the originating fruit, juice contains natural sugars which provide vital energy to support an active lifestyle. Because of this, the assumption is that people, especially children, will over consume, despite evidence that most do not. Some consumers also believe that 100% juice contains added sugar, when this is absolutely not the case. The Food Standards Code (FSC) allows bottlers to add up to 4% sugar to fruit juice to ensure consistency of taste and sweetness that may result from seasonal variations in the natural sugar levels of the fruit. However, when sugar is added, the juice cannot and will not, be labelled as 100% juice. Similarly, juice that has added preservatives cannot be labelled as 100% juice.
All members of the Australian Beverages Council and their respective products will always meet these requirements for fruit juices under the Food Standards Code (FSC). These standards are set to ensure that the consumer can have every assurance in the safety and quality of the juice they purchase. The FSC also sets limits for additives, if they are used, to ensure that the product is not contaminated by pesticides or any other pollutant.
Labelling requirements also ensure that the consumer can purchase the juice of their choice, and be confident that the container clearly states the ingredients and whether the juice is 100% fruit juice, freshly squeezed, or made from concentrate. For more information on the distinguishing characteristics between these categories, please see the Fruit Juice and Fruit Drink page of our For Consumers section.