Media Statement

26 June, 2015

Soft drink taxes: Ineffective

Following calls from the Cancer Council to introduce a tax on soft drinks, Australian Beverages Council CEO Geoff Parker comments:

“Time and again statistics, insights and real world examples have shown that soft drinks taxes are ineffective. The majority of countries who have introduced them have subsequently repealed them.

“The introduction of the tax on soft drinks by Jamie Oliver in his restaurants is simply a revenue generator. What next, a tax on desserts?”

“Discriminatory and regressive taxes don’t combat obesity. We all agree that education is the best way forward and need to start there to address obesity at its root cause.”


For more information contact:

Geoff Parker, Chief Executive Officer, Australian Beverages Council, M: 0407 646 195

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