MEDIA STATEMENT   – Sports drinks and proposed food labelling changes

23 September 2014

The Australian Beverages Council has today reiterated that minimal changes to the labelling of sports drinks will have benefit to consumers. Geoff Parker, CEO of the Australian Beverages Council said;

“The changes to the labelling of sports drinks (also known as Electrolyte drinks) proposed by Food Standards Australia and New Zealand are designed to provide consumers with information on the beverages they are consuming.

Sports drinks are designed specifically for the rapid replacement of fluid, carbohydrates, and electrolytes. They are of most benefit for athletes and active members of the public to aid in rehydration.

Mr Parker said he was confident consumers would not buy unsuitable products as a result of the new claims.

“Having scientifically substantiated claims clearly stated on the labels we hope will further assist consumers in making sure that particular types of drinks are right for them”

“It’s something the industry is very open about – that these types of sports drinks are absolutely for people who engage in intensive exercise,” he said.

“These drinks are not suitable for a kids’ swimming carnival, when the eight-year-old only has to swim 25 metres. In most instances, water is absolutely the best drink for them.

“As a parent, it’s certainly my responsibility to understand and approve what is the best drink for whatever occasion it might be for my 13-year-old,” Mr Parker said.

 

Media contact: Geoff Parker – Chief Executive Officer, Australian Beverages Council

+61 (0)407 646 195

The Australian Beverages Council is the peak body for the non-alcoholic beverages industry and represents 95% of the industry’s production volume through membership.

 

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 140924 Sports drinks and proposed food labelling changes

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