10 June, 2015
Warnings on soft drink ads don’t make people healthy
Responding to San Francisco’s decision to impose health warnings on ads for sugar sweetened drinks, Australian Beverages Council CEO Geoff Parker said:
“The introduction of health warnings on soft drink ads will achieve nothing. This seems like a heavy-handed approach that overlooks the common sense of most consumers.
“Soft drinks are not the root cause of obesity. In Australia only 1.9 per cent of the daily intake of kilojoules for children under 18 comes from soft drinks. In fact, sugar consumption through soft drinks has dropped by 26 per cent over the last 15 years while obesity continues to rise.
“As an industry we have been at the forefront of providing front-of-pack kilojoule labelling on our products to ensure consumers have the necessary information to make informed purchasing decisions. The concept of health warnings on ads is a scapegoat approach to a more complex problem facing society.”
For more information contact:
Geoff Parker, Chief Executive Officer, Australian Beverages Council, M: 0407 646 195
 Australian Health Survey – CSIRO Secondary Analysis commissioned by Australian Beverages Council
 Levy G.S., Shrapnel W.S. (2014) Quenching Australia’s thirst: a trend analysis of water-based beverage sales from 1997 to 2011. Nutrition & Dietetics. doi: 10.1111/1747-0080.12108150610 ABCL responds to San Francisco health warnings on soft drink ads