Advocacy & Media
The Australian Beverages Council Limited (ABCL) leads and supports a range of industry initiatives, programs…
Read MoreThe Australian Beverages Council Limited (ABCL) leads and supports a range of industry initiatives, programs and policy priorities on behalf of Australia’s non-alcoholic beverages sector.
This section provides access to ABCL’s key initiatives, industry programs, policy positions and advocacy priorities across the issues shaping our industry.
Our work spans areas including health and nutrition, sustainability, container deposit schemes, responsible marketing, product labelling and regulatory reform, providing a clear and consistent industry position on matters affecting our members and the broader beverages sector.
Through these initiatives and policy positions, ABCL works to represent industry interests, support responsible industry practice and inform constructive engagement with governments, regulators and stakeholders.
Explore the sections below to access ABCL initiatives, programs and policy positions.
ABCL Initiatives
The Australian Beverages Council champions the non-alcoholic beverages industry through initiatives that promote sustainability, responsible…
Read MoreEnergy Drinks Commitments
All members of the Australian Beverages Council (ABCL) involved in the manufacture or distribution of…
Read MoreMarketing & Advertising Code
Members of the Australian Beverages Council have committed to ensuring that marketing and advertising communications…
Read MoreSugar Reduction Pledge
Final report, 1 January 2015 to 31 December 2025 Over the ten years of the…
Read MoreBeverage Choices Roadmap to 2030
The Australian Beverages Council Limited (ABCL) and its Members recognise the important role the non-alcoholic…
Read MoreThe Drinks Business
Read the latest updates from the Australian Beverages Council, including opinion pieces by the CEO.
Read MoreMedia Contact
For all media enquiries please contact: Lauren Melia - Communications Manager To receive communications from…
Read MoreResearch & Reports
Read MoreSubmissions
Read recent submissions made by the Australian Beverages Council to government and non-governmental consultations.
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