Beverage Choices Roadmap to 2030: Shaping the Fridge of the Future

The Australian Beverages Council Limited (ABCL) today launched the Beverage Choices Roadmap to 2030 (BCR30), marking the next phase of the industry’s ongoing efforts to provide Australians with more drink choices. 

Announced at the ABCL’s annual Drinks Industry Dialogue, the BCR30 Framework brings together proactive industry commitments under four pillars: responsible marketing and advertising, energy drinks, consumer awareness and choice. It builds on the success of the industry’s Sugar Reduction Pledge and reflects the continued trend of consumers seeking greater choice across beverage categories.  

“BCR30 is a shared direction for the non-alcoholic beverages industry, establishing a clear framework and demonstrating the industry’s willingness to continue taking voluntary action,” said ABCL CEO Geoff Parker.  

“We are building on the momentum of previous initiatives, with members continuing to innovate, reformulate and improve consumer education to help Australians make informed choices about the drinks they consume.” 

As part of BCR30, the industry is shaping the ‘Fridge of the Future’, targeting 70 per cent of water-based drink sales to be low- or no-sugar by 2030. This continues a shift that has already seen the proportion of low- and no-sugar water-based drink market share increase from 30 per cent in 1997, to 65 per cent in 2024. This shift is also reflected in recent Australian Bureau of Statistics data1 and the National Nutrition and Physical Activity Survey2.  

“BCR30 builds on almost three decades of non-alcoholic beverage industry progress. We are proud to be the only supermarket category to bring together proactive industry action with a clear commitment to deliver more choice and support consumer education,” said Mr Parker.  

The industry will continue evolving product portfolios, increasing low- and no-sugar choices, reformulating to further reduce sugar and providing information to support consumers in making informed choices. 

BCR30 sets out a pathway for the industry to continue building on its progress through to 2030, with a focus on practical, voluntary action across the four pillars. 

More information on the Beverage Choices Roadmap to 2030 can be found here. 

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