Members of the Australian Beverages Council have committed to ensuring that marketing and advertising communications are conducted responsibly, and promote the responsible consumption of all non-alcoholic beverages.

In addition, members commit to complying with the marketing and advertising Codes set out by the Australian Association of National Advertisers (AANA), as well as meeting the obligations of the Australian Consumer and Competition Commission (ACCC) and the Australia New Zealand Food Standards Code.

All marketing and advertising communications must:

In relation to children under 15 years of age, ABCL Members must not:

These commitments apply to any medium including cinema, internet, social media, outdoor media, print, radio, television, telecommunications, or other direct to consumer media, including new and emerging technologies, without limitation. These commitments apply to direct communications as well as indirect representations paid for by member companies, such as through the use of influencers and brand ambassadors.