Less sugar, more choice

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Industry continues sugar reduction

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ABCL Membership

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  • 25% by 2025: Less sugar, more choice

    Industry announces enhanced commitment to sugar reduction

  • Drinks industry continues sugar reduction through 2022

    Australia’s leading non-alcoholic beverage companies have reduced sugar across their portfolios by 18% from 2015-2022.

  • ABCL Membership

    We strive to advance the non-alcoholic drinks industry. Discover what Membership of the ABCL can offer.

About

The Australian Beverages Council is headed by a Board of Directors, each of whose respective companies are involved in the franchise, manufacture, distribution or import of non-alcoholic, water, and juice-based beverages.

Directors are elected from the membership body by members. The structure of the Board reflects the membership of our association. As well, the Constitution provides for representation for all sectors of the industry.

The Australian Beverages Council Ltd (ABCL) is the peak body representing the non-alcoholic beverage industry. Our Membership is comprised of small, medium-sized and large companies. Collectively these companies produce over 95% of the industry’s volume. Our Members make a substantial $7+ billion contribution to the Australian economy each year and nationally our Members employ over 46,000 people.

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The Drinks Business

Industry Supports South Australian Government’s Action On Non-Compliant Energy Drinks

Geoff Parker - Chief Executive Officer

The Australian Beverages Council, Australian Association of Convenience Stores and National Retail Association commend the South Australian Government for its action to remove non-compliant energy drinks from retail shelves across the state.

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Peak industry body representing the $7 billion non-alcoholic beverages industry.

Join the Australian Beverages Council

  • 95%

    of the industry’s volume

  • $9+

    billion contribution to economy each year

  • 63k

    full-time jobs across Australia

Latest News

  • Industry Supports South Australian Government’s Action On Non-Compliant Energy Drinks 26 July 2024

    For immediate release Date: 23 July 2024 SYDNEY: The Australian Beverages Council, Australian Association of Convenience Stores and National Retail Association commend the South Australian Government for its action to remove non-compliant energy drinks from retail shelves across the state. Australia has some of the strictest regulations around energy drinks in the world, regulated by […]

  • Calls for a soft drink tax misguided and missing the mark 10 April 2024

    For immediate release Date: 10 April 2024 SYDNEY: The Australian Beverages Council – the peak body for the non-alcoholic drinks industry in the country, has today rejected a call for a tax on soft drinks, labelling it a misguided measure that misses the mark and will only hit hardest those households that can least afford […]

  • Statement: Sweetened beverages study 7 March 2024

    The Australian Beverages Council notes the recent journal reporting of a study alleging a link between sweetened beverages and atrial fibrillation. Our Members’ beverages are subject to extensive Australian and international standards that ensure they are safe to consume – the authors of this study acknowledge that their research does not confirm otherwise. Low- and […]