Less sugar, more choice

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Industry continues sugar reduction

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ABCL Membership

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  • 25% by 2025: Less sugar, more choice

    Industry announces enhanced commitment to sugar reduction

  • Drinks industry continues sugar reduction through 2022

    Australia’s leading non-alcoholic beverage companies have reduced sugar across their portfolios by 18% from 2015-2022.

  • ABCL Membership

    We strive to advance the non-alcoholic drinks industry. Discover what Membership of the ABCL can offer.


The Australian Beverages Council is headed by a Board of Directors, each of whose respective companies are involved in the franchise, manufacture, distribution or import of non-alcoholic, water, and juice-based beverages.

Directors are elected from the membership body by members. The structure of the Board reflects the membership of our association. As well, the Constitution provides for representation for all sectors of the industry.

The Australian Beverages Council Ltd (ABCL) is the peak body representing the non-alcoholic beverage industry. Our Membership is comprised of small, medium-sized and large companies. Collectively these companies produce over 95% of the industry’s volume. Our Members make a substantial $7+ billion contribution to the Australian economy each year and nationally our Members employ over 46,000 people.

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The Drinks Business

Like coffee, energy drinks not suitable for children.

Geoff Parker - Chief Executive Officer

In Australia, all energy drink manufacturers and distributors are required by law to comply with the Food Standards Code…

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Peak industry body representing the $7 billion non-alcoholic beverages industry.

Join the Australian Beverages Council

  • 95%

    of the industry’s volume

  • $7+

    billion contribution to economy each year

  • 46k

    full-time jobs across Australia

Latest News

  • Environmental Sustainability Roadmap to 2030 open for business 26 February 2024

    The ABCL is proud to announce that the Environmental Sustainability Roadmap to 2030 (ESR30) program is open for member intake. ESR30 has been developed to assist members of all sizes measure their environmental impact, learn how to enact sustainable changes and communicate these wins with confidence. This commitment is centred around five focus areas, emissions, […]

  • Like coffee, energy drinks not suitable for children. 16 January 2024

    The Australian Beverages Council’s CEO, Geoff Parker, representing the local energy drinks industry, responds to recent media coverage about the impacts of energy drinks on children. Like coffee, energy drinks are not recommended for children or people sensitive to caffeine and there is a clear statement on the can advising the same. When older teenagers […]

  • Australian Beverages Council Applauds Queensland Milestone of Seven Billion Drinks Containers Recovered for Recycling 11 September 2023

    For immediate release Date: 11 September 2023 SYDNEY – The Australian Beverages Council Limited (ABCL) is delighted to see the continued momentum of Containers for Change, the state’s container refund scheme (CRS), surpassing seven billion drink containers in a second key milestone this year. “We are delighted to see that the winter months did not […]