Drinks industry exceeds 2021 sugar reduction targets

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Supporting the drinks industry through COVID-19

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ABCL Membership

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  • Industry exceeds 2021 sugar reduction targets

    Australia’s leading non-alcoholic beverage companies have reduced sugar across their portfolios by over 16% from 2015-2021.

  • Supporting the drinks industry through COVID-19

    The effects of COVID-19 across Australia has been widespread & it may be some time before we have data on the depth of disruption caused by the virus.

  • ABCL Membership

    We strive to advance the non-alcoholic drinks industry. Discover what Membership of the ABCL can offer.


The Australian Beverages Council is headed by a Board of Directors, each of whose respective companies are involved in the franchise, manufacture, distribution or import of non-alcoholic, water, and juice-based beverages.

Directors are elected from the membership body by members. The structure of the Board reflects the membership of our association. As well, the Constitution provides for representation for all sectors of the industry.

The Australian Beverages Council Ltd (ABCL) is the peak body representing the non-alcoholic beverage industry. Our Membership is comprised of small, medium-sized and large companies. Collectively these companies produce over 95% of the industry’s volume. Our Members make a substantial $7+ billion contribution to the Australian economy each year and nationally our Members employ over 46,000 people.

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The Drinks Business

Australian drinks industry leads in providing consumers with healthy choices

Geoff Parker - Chief Executive Officer

Australian producers of non-alcoholic drinks are leading the way when it comes to giving consumers better choices so they can reduce sugar consumption.

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Peak industry body representing the $7 billion non-alcoholic beverages industry.

Join the Australian Beverages Council

  • 95%

    of the industry’s volume

  • $7+

    billion contribution to economy each year

  • 46k

    full-time jobs across Australia

Latest News

  • Non-Alcoholic Beverages Industry Responds to Calls for a Sugar Tax 11 May 2022

    11 MAY, 2022 The Australian Beverages Council, representing the nation’s non-alcoholic drinks industry, has responded to the recent call from the Australian Medical Association (AMA) and other groups for a tax on sugar-sweetened beverages. “The non-alcoholic drinks industry has been proudly leading the nation’s reformulation agenda and is the only category in the shopping trolley […]

  • Non-Alcoholic Beverages Industry Sugar Reduction Report Exceeds Target 22 April 2022

    Australia’s leading non-alcoholic beverage companies have reduced sugar across their drink portfolios by more than 16% between 2015 and 2021, placing them well on track to achieve the 20% sugar reduction target by 20251. The finding was released today as part of the KPMG authored 2021 Sugar Reduction Pledge report, commissioned by the Australian Beverages […]

  • Non-Alcoholic Beverages Industry Celebrates Investment in Northern Territory Recycling Infrastructure 11 February 2022

    FRIDAY, 11 FEBRUARY 2022, SYDNEY: Understanding the need for a comprehensive material recovery infrastructure throughout the whole of Australia, the Australian Beverages Council Limited (ABCL) is pleased to acknowledge the landmark investment recently made by the Federal Government’s Recycling Modernisation Fund into the Northern Territory. Earmarking funding for the Northern Territory solidifies the government’s dedication […]