Less sugar, more choice

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Drinks industry exceeds 2021 sugar reduction targets

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ABCL Membership

Become A Member

  • 25% by 2025: Less sugar, more choice

    Industry announces enhanced commitment to sugar reduction

  • Industry exceeds 2021 sugar reduction targets

    Australia’s leading non-alcoholic beverage companies have reduced sugar across their portfolios by over 16% from 2015-2021.

  • ABCL Membership

    We strive to advance the non-alcoholic drinks industry. Discover what Membership of the ABCL can offer.

About

The Australian Beverages Council is headed by a Board of Directors, each of whose respective companies are involved in the franchise, manufacture, distribution or import of non-alcoholic, water, and juice-based beverages.

Directors are elected from the membership body by members. The structure of the Board reflects the membership of our association. As well, the Constitution provides for representation for all sectors of the industry.

The Australian Beverages Council Ltd (ABCL) is the peak body representing the non-alcoholic beverage industry. Our Membership is comprised of small, medium-sized and large companies. Collectively these companies produce over 95% of the industry’s volume. Our Members make a substantial $7+ billion contribution to the Australian economy each year and nationally our Members employ over 46,000 people.

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The Drinks Business

Australian drinks industry leads in providing consumers with healthy choices

Geoff Parker - Chief Executive Officer

Australian producers of non-alcoholic drinks are leading the way when it comes to giving consumers better choices so they can reduce sugar consumption.

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Peak industry body representing the $7 billion non-alcoholic beverages industry.

Join the Australian Beverages Council

  • 95%

    of the industry’s volume

  • $7+

    billion contribution to economy each year

  • 46k

    full-time jobs across Australia

Latest News

  • Drinks Industry Dialogue & Annual General Meeting 3 November 2022

    The Australian Beverages Council Limited is delighted to be hosting its first in-person event since 2019! Join MC Kim Berry of Yaffa Media along with a line-up of industry experts at the Drinks Industry Dialogue and Annual General Meeting. DID & AGM Members Poster

  • Negotiation Training November 2022 25 October 2022

    The ABCL is proud to be hosting The Negotiation Series as part of the 2022 NSW Small Business Month program in partnership with the NSW Government. The first of its kind to be offered by the ABCL, this tailored 4-part course will help equip SMEs with skills to strategise, design and execute deals with retail […]

  • Australian Beverage Companies to Accelerate Sugar Reduction to 25% Across Their Portfolios 29 September 2022

    THURSDAY, 29 SEPTEMBER, SYDNEY: Australia’s largest beverage companies are committed to reducing sugar in their drinks. In 2018, Asahi Beverages, Coca-Cola South Pacific, Coca-Cola Europacific Partners, and Pepsi Co Australia and New Zealand, committed to reducing sugar across their non-alcohol beverage portfolios by 20% from 2015-2025. With more than 16% of sugar removed from their portfolios […]