The Australian Beverages Council is the peak body representing the collective interests of the non-alcoholic refreshment beverages industry. We strive to actively advance the industry as a whole, as well as successfully represent the range of beverages produced by our members. These include carbonated regular and diet soft drinks, energy drinks, sports and isotonic drinks, bottled and packaged waters, fruit juice and fruit drinks, cordials, iced teas, and ready-to-drink coffees. Most importantly, we offer a powerful, unified voice for the industry that reaches a presence beyond individual companies in order to promote the fairness of standards, regulations, and policies concerning non-alcoholic beverages.
Our overarching aim is to provide a high level of professional service to our members as we work to ensure that the industry and its various categories are able to grow in an open market where they are free from unnecessary regulations and unjustified criticisms. We also provide a much needed forum for our members to converge and discuss current non-competitive issues of mutual interest, as well as provide a range of professional development opportunities for industry colleagues. With the introduction of a dedicated juice division— Fruit Juice Australia (FJA) in 2009 and a dedicated water division—the Australasian Bottled Water Institute (ABWI) in 2011 our organization and its representational impact continues to grow. Now representing more than 95% of the production volume across categories, our membership is comprised of over 70 companies involved in the full scope of the refreshment beverages industry. This includes those companies who are directly involved with the manufacture, franchise, and distribution of beverages, as well as those who supply and provide service to the industry itself.
The pursuit of excellence in representation and service for members is always at the forefront of what we strive to achieve. We uphold a firm commitment to provide a single industry voice which national, state/territorial and other authorities can consult with on behalf of the industry. We also provide an assurance to foster the progress of industry products and the public education on their safe usage.