Our Board

Peak industry body representing the $7 billion non-alcoholic beverages industry.

Join the Australian Beverages Council

Become a Member
The Australian Beverages Council is headed by a Board of Directors, each of whose respective companies are involved in the franchise, manufacture, distribution or import of non-alcoholic, water, and juice-based beverages. Directors are elected from the Membership body by Members. The structure of the Board reflects the Membership of our association.

The Board provides stewardship of the organisation and the industry through sound governance, structure, and a commitment to informed strategic planning and oversight. To effectively and fairly represent the united interests of a diverse industry, each Director has one vote. The Australian Beverages Council also has a Constitution which guarantees representation for all parts of the industry.

  • Sandra Loader
    Independent Chair and Non-Executive Director

    Sandra is a professional non-executive director with 30 years of FMCG experience. She is passionate about sharing her knowledge and wisdom to make a difference as a leader. Sandra has 10 years’ experience in directorships across the FMCG sector and Not for Profit organisations.

    Sandra has been a Director of the Australian Beverages Council Ltd (ABCL) for 9 years and is the current Independent Chair and Non-Executive Director. She is passionate about ensuring the beverages sector works together to drive positive change and choice for consumers.

    Sandra is a non-executive director on three boards in addition to working with Hargraves Institute as the Victorian advocate and mentors individuals, small business and communities. Her skills span Strategy, Risk, Governance, Compliance and Innovation. She currently sits on the NSW Advisory Committee for CDS and is also a board member for SEA the Sports Environment Alliance. She has previously held executive roles within Asahi Beverages, The Better Drinks Company, and prior to that, was the Science & Technology Director for Schweppes Australia for 8 years responsible for innovation, product, packaging, national quality, consumer services and flavour manufacturing.

    Sandra has led both technical and commercial functions and is known for developing and implementing business culture change and business integration programs at senior levels and across multiple functions. She now spends her time focusing on the things that really matter and ensuring she is making powerful, positive change.

  • Geoff Parker
    Chief Executive Officer & Company Secretary, Australian Beverages Council

    In 2009, Geoff was appointed Chief Executive Officer of the Australian Beverages Council. Since then, Geoff has successfully managed two mergers, significantly raised the Beverages Council’s profile with key stakeholders and firmly positioned the organisation as the peerless, respected voice of the $7+ billion non-alcoholic beverage industry in Australia.

    In 2010, Geoff was elected President and Asia-Pacific Regional Director of the International Council of Beverages Associations (ICBA). In 2012 he was elected for a consecutive two-year term. Geoff also serves on the Board of the International Council of Bottled Water Associations (ICBWA), and in 2017 was elected as its Vice-President. Geoff has been on the ICBWA Board since 2009.

    Geoff has over 20 years’ involvement in boardrooms including global training companies, national not-for-profits, arts organisations, public companies, statutory authorities and international associations in both director and chair roles.

    Geoff is a Fellow of both the Australian Institute of Management and the Australian Institute of Company Directors, and holds qualifications from The University of Queensland and The University of Cambridge. Geoff divides his time between Sydney, Brisbane and overseas markets. He is a rugby tragic, terrible golfer, avid runner and enjoys cooking and wine matching.

  • Tim Carey
    Managing Director, Black Mount Natural Spring Water, and Treasurer, Australian Beverages Council

    Tim’s involvement in the bottled water industry stretches over 20 years, from the time that his father Brian started a small spring water supply business from their family property at Millbrook, Victoria.

    Following 5 years as a Consultant with PriceWaterhouseCoopers, Tim joined Black Mount Spring Water full time in 2005 as Managing Director and started the expansion of the business.

    Black Mount now supplies the bulk spring water and logistics to over 20 customers in Victoria, New South Wales, Queensland and Western Australia, with a small interest in Hong Kong and Singapore.

    Tim is a member of the Institute of Chartered Accounts of Australia and has served on the ABCL Board since 2014 and ABWI Executive Committee since 2009, including the past 5 years as Chair.

  • Darek Kosla
    Director, Business Development and Compliance, Tru Blu Beverages

    Darek Kosla is a director at Tru Blu Beverages Pty Ltd. His experience in beverages spans over a number of years.

    Darek has held a number of senior roles in technical, manufacturing operations and sales (contract packing) at Tru Blu Beverages, P&N Beverages, The Coca-Cola Company (Coca-Cola Asia) and Lion Nathan.

    His professional career spans across Australia UK, New Zealand, and Poland.

  • Malcolm Lack
    Managing Director, Alchemy

    Malcolm has been involved in manufacturing for over 30 years, the last 17 as Managing Director of Alchemy Cordial beverage company in Queensland.

    Malcolm is a graduate of the Australian Institute of Company Directors, and holds multiple board positions including being Director of the Australian Beverages Council for the last 8 years. He is a straight shooter who enjoys robust discussion and the never-ending quest for improvement.

  • Julian Sheezel
    Group General Manager, Corporate Affairs - Asahi Beverages

    Julian Sheezel is Group General Manager of Corporate Affairs for Asahi Beverages Oceania. Prior to joining Asahi Beverages in 2020, Julian led the Corporate Affairs function at Carlton & United Breweries.

    Earlier, Julian had careers in corporate taxation, politics and government. He worked in international corporate tax roles in Melbourne and Hong Kong with KPMG. He then served in senior political party roles in Melbourne and Canberra for more than a decade before being Chief of Staff to the Australian Minister for Revenue and Financial Services.

    Julian has a Bachelor of Commerce from the University of Queensland and a Master of Taxation from the University of NSW.

  • Archer Walters
    Managing Director, Grove Juice

    Archer has over 20 years in the agriculture and commodities industries; living and working in Australia, Asia, North America and Africa. He is a director of the joint venture between Grove Juice and Boost Juice. Archer holds a Bachelor of Business (Agribusiness) and a Post Grad (Investment Finance).

    He is passionate about Australian agribusiness, the success of regional Australia, and flying. Archer is also the father of four children.

  • Ali Hamza
    General Manager PepsiCo Australia & New Zealand Beverages

    Ali has held commercial and operational roles at PepsiCo ANZ and has a wealth of experience in fast-moving consumer goods across multiple markets. In his current role, Ali manages the beverage portfolio across Australia, New Zealand, Fiji and Papua New Guinea which includes iconic brands such as Pepsi, Pepsi Max, Mountain Dew and Gatorade.

    Prior to this, Ali was General Manager for Bluebird Foods, the New Zealand snacks division of PepsiCo, and has more than 18 years of experience across commercial, transformation and strategy. Ali is part of the executive committee for PepsiCo ANZ and is based in Sydney, Australia.

    Ali is passionate about people, sustainability, driving category expansion through product innovation and delivering long-term sustainable growth.

  • George Kotses
    Operations Manager, Bickford’s Australia

    George Kotses has over 23 years experience in the beverage industry working for the Bickford’s Group of companies, where he is Group Operations Manager with overall responsibility for the group’s total portfolio of operational sites.

    George is based at the Salisbury Facility in South Australia, which is the main Operational and Logistics site on 24,000 sq metres of land, that produces soft drink, mixers, cordial, premium juices, syrups, water, flavoured water (under the Bickford’s and Aqua Pura brands) and alcoholic – full strength spirits, RTD’s, Ciders, wine, fortified wine – major brands portfolio Galway Tawny, Andrew Garratt Sparkling, Queen Adelaide, Beresford Wines, 3 Oaks Cider, Beenleigh Rum and Black Bottle Brandy.

  • Natalie Helm
    Director, Public Affairs, Communication and Sustainability, Coca-Cola South Pacific

    Natalie joined Coca-Cola South Pacific in 2020, and leads public affairs, communication and sustainability for Australia, New Zealand and the Pacific Islands.

    Prior to joining Coca-Cola Natalie worked as a consultant in the UK and Australia, advising on communication strategy, public affairs, brand communications and government relations for businesses and brands operating in the retail, food and beverage, alcohol, and energy and environment sectors.

  • Ruth Muller
    Research, Development & Inventions Director, Frucor Suntory

    Ruth is a seasoned Research and Development leader, with 20 years of global, regional and local experience.

    She has a track record of building high-performing teams, delivering consumer-relevant innovation and strong business results.

    Ruth is commercially minded and passionate about understanding consumer motivation and using it to define and drive growth opportunities and positive change.

    Ruth leads Frucor Suntory’s R&D and Marketing Inventions team.  Previously, she has held senior leadership roles at Campbell Arnott’s and Unilever, where she was fortunate to have participated in seven different Global Executive Development programmes in the UK, Singapore, Thailand, USA and China.

    Her achievements include:

    – Leading a global skincare project from Germany in 2005, driving double-digit market growth
    – Introducing portfolio analytics reporting in collaboration with Unilever’s London-based Marketing VP to assist global decision making for the Savoury portfolio
    – First in Unilever to work on a brand-led sustainable sourcing strategy, securing global procurement resource to fast-track herb and spice “sustainably sourced” accreditation
    – Helping facilitate Savoury team integration globally, bringing eight regions together by setting up a two-way digital communications platform for best practice leverage and driving the global agenda
    – Co-leading a cross-functional AU team cost-saving programme, generating $8m in landed savings
    – Involvement in successful industry and government working groups on sodium reduction in AU and influencing global strategy
    – Leading a global project management centre of excellence, resulting in significant capability and effectiveness gains

    Outside work, Ruth enjoys time with her husband Peter and 12-year-old daughter Erika, gardening and has just registered for her fourth half marathon.

  • Jerome Colin
    Finance Director, Red Bull Australia

    Experienced, results-driven and commercially astute, Jerome is a leading finance professional with a proven track record of achievement in a complex, high-pressure and multi-national environments.

    Jerome’s broad operational experience covers many key functions including Finance, IS&T, Logistics, Customer Service and Internal Audit/Risk.

    With strong analytical, operational and technical skills supported by a high level of commercial and strategic capabilities and excellent business partnering attitude, Jerome has driven improvements in a number of business environments in both the short- and long-term by partnering with C-suite executives and a range of other stakeholders.

    Jerome previously held senior roles at LVMH and Moët-Hennessy’s with responsibility for premium wine estates from Argentina, Brazil, United States, Australia, New Zealand and Spain.


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Our Mission

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Our Team

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Our Board

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Our Expertise

The Australian Beverages Council has particular strengths in Technical Regulatory Affairs, Corporate Affairs, Sustainability and Public Affairs.…

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Our Structure

Our structure: The Board, Constitution, Committees and Divisions The Australian Beverages Council is administered by…

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Our History

Find out more about the non-alcoholic beverage industry’s rich and colourful history.

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Our Divisions

The Australian Beverages Council introduced a dedicated juice division, Juice Australia (formerly Fruit Juice Australia),…

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Our Committees

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Our Working Groups

The Australian Beverages Council forms small working groups comprised of Members to tackle individual issues…

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Our Affiliates

The Australian Beverages Council is affiliated with a number of organisations. Through our affiliates, we…

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