Our Team

Peak industry body representing the $7 billion non-alcoholic beverages industry.

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The Australian Beverages Council is managed by a team of dedicated staff with expertise in their respective areas.

  • Geoff Parker
    Chief Executive Officer

    In 2009, Geoff was appointed Chief Executive Officer of the Australian Beverages Council. Since then, Geoff has successfully managed two mergers, significantly raised the Beverages Council’s profile with key stakeholders and firmly positioned the organisation as the peerless, respected voice of the $7+ billion non-alcoholic beverage industry in Australia.

    In 2010, Geoff was elected President and Asia-Pacific Regional Director of the International Council of Beverages Associations (ICBA). In 2012 he was elected for a consecutive two-year term. Geoff also serves on the Board of the International Council of Bottled Water Associations (ICBWA), and in 2017 was elected as its Vice-President. Geoff has been on the ICBWA Board since 2009.

    Geoff has over 20 years’ involvement in boardrooms including global training companies, national not-for-profits, arts organisations, public companies, statutory authorities and international associations in both director and chair roles.

    Geoff is a Fellow of both the Australian Institute of Management and the Australian Institute of Company Directors, and holds qualifications from The University of Queensland and The University of Cambridge. Geoff divides his time between Sydney, Brisbane and overseas markets. He is a rugby tragic, terrible golfer, avid runner and enjoys cooking and wine matching.

  • Mike Skeggs
    Chief Operating Officer

    Mike is a proven top performer in global organisations with experience Senior, Executive and Board levels. Innovative, dynamic, and profit-oriented, Mike is a senior manager and experienced leader with a record of achievement and success in increasing revenues, market share and earnings. Mike is instrumental in achieving cost reductions and improving client satisfaction in customer-facing operations and large diverse organisations. Adept at analysing competitive landscapes and conducting research, Mike attains continual profits through focussed, strategic workflow, staffing and business process analysis.

    Mike is an exemplary agent of change with the ability to analyse issues, develop continuous process improvements and incorporate business initiatives to increase efficiency, streamline operations and decrease aggregate expenses with limited resources. He consistently identifies and accelerates strategic measures to strengthen performance with sustained operational results, and forges long-lasting client and business partner relationships to mutually benefit all parties. Mike holds a Bachelor of Science from Lock Haven University of Pennsylvania, a MBA from the University of New England, a Master of Business Law from the University of New South Wales and a number of other postgraduate qualifications.

  • Shae Courtney
    Public Affairs Manager

    Shae is an experienced Communications professional with in-depth experience in Research, Public Health, Aged Care, FMCG and Higher Education. He is the Secretary of the Australian Beverages Council’s Public Affairs Committee (PAC), Juice Australia Committee (JAC) and the Sustainability Working Group (SWG). Shae also sits on the Federal Government’s Healthy Food Partnership’s Implementation Monitoring and Evaluation Reference Group.

    Having started his career with stints in radio and print journalism (he’s contributed to The Australian, Herald Sun, AAP, HR Monthly and Right Now), Shae found his niche in Public Affairs, combining Media Relations with Corporate Strategy.

    Shae has a Bachelor of Arts in Literature from The University of Melbourne. He was previously a Research Associate at The New Zealand Centre for Human Rights Law, Policy and Practice at The University of Auckland. In his spare time, he can be found pounding the pavement (he’s a keen runner), camping with friends or reading the weekend papers.

  • Neil Godfrey
    Administration Manager

    Neil is the Administration Manager at the Australian Beverages Council. Neil developed a successful career within Administration Management with Energy and Carbon Solutions, an engineering consultancy, Clean Up Australia and Clean Up the World, a grass roots environmental organisation, and OceanWatch Australia, a not for profit for the marine environment. He also worked for the Australian Broadcasting Corporation within the broadcaster’s national Radio Current Affairs. His skills base includes business and financial management, communications plus operational and project management.

    Neil was born in Perth and grew up pursuing a comprehensive education combined with playing competitive sport. At the age of sixteen, he discovered music and theatre which became his great passions. At the University of WA, he gained a Bachelor of Science (Double Major) and a Master of Science (Prelim), returning for a Master of Business Administration from the Australian Graduate School of Management within the University of NSW.


The Australian Beverages Council Ltd (ABCL) is the peak body representing the non-alcoholic beverage industry.…

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Our Industry

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Our Mission

Industry Representation With its origins dating back to 1947, the Australian Beverages Council was established…

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Our Team

The Australian Beverages Council is managed by a team of dedicated staff with expertise in…

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Our Board

The Australian Beverages Council is headed by a Board of Directors, each of whose respective…

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Our Expertise

The Australian Beverages Council has particular strengths in Technical Regulatory Affairs and Public Affairs. Dedicated…

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Our Structure

Our structure: The Board, Constitution, Committees and Divisions The Australian Beverages Council is administered by…

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Our History

Find out more about the non-alcoholic beverage industry’s rich and colourful history.

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Our Divisions

The Australian Beverages Council introduced a dedicated juice division, Juice Australia (formerly Fruit Juice Australia),…

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Our Committees

Juice Australia Committee The Juice Australia Committee (JAC) is comprised of juice Members of the…

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Our Working Groups

The Australian Beverages Council forms small working groups comprised of Members to tackle individual issues…

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