Energy Drinks Commitments

The Australian Beverages Council and Members involved in the manufacture or distribution of energy drinks have agreed to commitments in relation to these products.

Australia has some of the most stringent regulations on energy drinks in the world. Energy drinks fall under general food law and must comply with Standard 2.6.4: Formulated Caffeinated Beverages (FCBs) under the Australia and New Zealand Food Standards Code. Standard 2.6.4 states that energy drinks must have no more than 32mg of caffeine per 100ml. This is comparable to the amount of caffeine in a cup of coffee made with one teaspoon of instant powder.

That’s not all. Energy drinks must also comply with:

  • caffeine labelling requirements,
  • recommended daily usage declarations, and
  • advisory statements that the product is not suitable for children, pregnant or lactating women.

Find out more about energy drinks

All of Members involved in the manufacture or distribution of energy drinks have voluntarily agreed to:

  • not direct any marketing and advertising activities at children;
  • not sell energy drinks in primary or secondary schools;
  • not promote excessive consumption;
  • not market energy drinks as only providing hydration;
  • not use labelling to promote the mixing of energy drinks with alcoholic beverages;
  • not manufacture or sell energy shots;
  • provide consumers with up-to-date information about energy drinks on the ABCL website.

Energy Drinks Commitments Brochure here

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