Initiatives, Advocacy & Information
The Australian Beverages Council has been the leading peak body representing the non-alcoholic beverage industry…
Read MoreIn June 2018, the Australian Beverages Council announced a pledge that will see the non-alcoholic beverage industry commit to a 20 per cent reduction in sugar across the industry’s portfolio by 2025.
There are two tiers to the Sugar Reduction Pledge – Signatories and Supporters
Australia’s leading beverage companies including Asahi Lifestyle Beverages, Coca-Cola Amatil, Coca-Cola Australia and PepsiCo committed, as Signatory Members to the pledge, to reduce sugar by 20 per cent by 2025.
Signatory Members to the pledge will reduce sugar across the industry by 10 per cent on average by 2020, with a further commitment to reduce sugar by a total of 20 per cent on average over the full period of the pledge by 2025, and will be achieved by average reductions in total grams of sugar per 100mL.
All products represented by Members who sign the pledge are included in the commitment, with the reduction in total sugar measured across all Members party to the pledge.
Total sugar is quantified by aggregated sales weighted volume data across all ABCL Members that sign the pledge. Assessment will be carried out on a baseline of 1 January 2015.
Australia’s largest beverage companies have marked a major milestone by announcing a 12 per cent reduction in sugar, in the second progress report on the beverage industry’s flagship pledge.
The second major progress report on the pledge shows that the industry is making significant progress towards its target, largely as a result of innovation that has led to the introduction of more low and no-sugar drinks and reformulation of existing products.
For the period 1 January 2020 – 30 June 2020, the sugar reduction progress has been influenced by COVID-19, as consumers lifestyles shifted, so did their beverage consumption.
Across the initiative, the most powerful levers of sugar reduction include:
For the full report, please click on the link below.
Sugar Reduction Pledge – Second Progress Report 2020
On 25 November 2019, the Australian Beverages Council announced the first progress report on the Pledge.
The seven per cent reduction in sugar achieved in the years 2015-2018 was calculated as follows:
Aggregated weighted average grams of sugar per 100mL of non-alcoholic beverage has been calculated for 2015, 2016, 2017 and 2018 by applying a weighting to corresponding volume for the product in 2015, 2016, 2017 and 2018, respectively. A comparison of the results from 2015 with 2018 provides the aggregate reductions period on period and in aggregate over the four years.
Data has been consistently collected and collated across the reportable years for all products/recipes.
For the full report, please click on the link below.
Sugar Reduction Pledge – First Progress Report 2019
The commitment applies to all categories of non-alcoholic drinks represented by Members of the Australian Beverages Council that are signatories to the pledge, including: carbonated soft drinks, energy drinks, sports and electrolyte drinks, frozen drinks, bottled and packaged waters, juice and fruit drinks, cordials, iced teas, ready-to-drink coffees, flavoured milk products and flavoured plant milks.
Some of the instruments Signatory Members party to the Pledge may contribute to the reductions targets could include:
KPMG was appointed as the independent aggregator to measure the progress towards the Pledge being achieved.
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